ShopBack, as well as third parties that provide content, advertising, or other functionality on our ShopBack Platform or services, may use cookies (which are small data files sent to your browser to store and track information about you when you enter our website), pixel tags, and other technologies (collectively, “Technologies”) to automatically collect information through your use of our services. These Technologies may collect information relating to your interactions with us directly and our merchant partners’ websites (e.g., the pages within our website that you visit, time spent on those pages, items and information searched on our site, access time and dates, webpages you were visiting prior to our site, and information relating to clicks and redirects), and data related to your transactions with our merchant partners.
- Strictly Necessary: They are used to provide you with our services, such as being able to display our ShopBack Platforms on your device, recognize you when you sign in to use our services, track information relating to your interaction with the ShopBack Platform and our merchants to ensure your cashback is tracked, facilitate the purchase and payment of goods, and prevent fraudulent activities and ensure the security of our platforms as set out in our Cookies Notice. These cookies are necessary for the website to function and cannot be switched off in our systems.
- Functional: This includes Technologies that are used to enhance functionality and personalization of our services. They may be set by us or by third parties whose services we have added to our pages.
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Performance and Analytics: This includes technologies that allow us to count visits and traffic sources so that we can measure and improve the performance of the ShopBack Platforms. They help us know which pages are the most and least popular and how visitors move around the website. All information collected from performance and analytics Technologies is aggregated. One of our analytics partners includes:
- Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
- Advertising. This includes Technologies that allow us to deliver certain types of advertisements for products and services that are not available on ShopBack Platforms, certain advertisements that are relevant for your interests, display features, products and services that may be of interest to you, including advertising of our own services, and deliver customized features and services. Approved third parties may also set Technologies when you interact with our website. These third parties include search engines, measurement and analytics providers, social media networks and advertising companies. Third parties use Technologies in delivering advertising content, including ads relevant to your interests, to measure the effectiveness of their advertisements and to provide services on behalf of ShopBack.
Approved third parties may also set cookies when you interact with our website. These third parties include search engines, measurement and analytics providers, social media networks, and advertising companies. Third parties use cookies when delivering advertising content, including ads relevant to your interests, to measure the effectiveness of their advertising, and to provide services on behalf of ShopBack.
Additional Information
You can manage your cookie and data preferences at any time by clicking the “Do Not Sell or Share My Personal Information” link located in the footer of our website. ShopBack does not “sell” your personal information. However, under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), certain disclosures of personal information to advertising partners for advertising may be considered “sharing.” This link allows you to opt out of such sharing of your personal information with third parties for targeted advertising purposes.
We apply your preferences to our ShopBack service based on the browser you made your choice in and any other browser you are logged into. If you are not logged in, we may need to ask you for your choice again.
Most internet browsers also allow you to disable cookies. However, doing so may result in a loss of functionality, limit your use of the site, and/or delay or impair its functionality. In particular, certain cookies are required to track your transactions with our merchant partners. If you disable these cookies, we may not be able to credit you with cashback or provide other services you have requested.
For more information about the types of information we collect and how we use or disclose personal information, please see our Privacy Policy, which includes additional details about your rights under applicable privacy laws.